Brand Architecture

B2B brand architecture: what to know as a CEO

by Charlene Gervais
11.14.22

b2b brand architecture

What should a B2B chief executive know about their own brand architecture? See Charlene's interview in CEOWORLD Magazine for things to watch out for (especially for companies going through mergers and acquisitions).

Focused on B2B brand architecture guidance for CEOs, the conversation covers:

  • Why brand architecture matters to business strategy
  • How to know if your brand architecture is working
  • Signs your architecture is broken, and ways to fix it
  • Architecture frameworks to consider, and how to choose
  • The CEO's role in activating brand architecture

Read the full interview in CEOWORLD Magazine for insights and more.


Brand Architecture

by Charlene Gervais

11.14.22