Brand Architecture
Brand architecture defines the relationship of a company's various brands. These tools will help you untangle any knots created by M&A, a growth spurt, or new market entry.
Brand Architecture Insights 
B2B brand architecture: what to know as a CEO
What should a B2B CEO know about their own brand architecture? See full interview in CEOWORLD Magazine.
Read
Better brand architecture for b2b companies
Select your framework well—good architecture can grow sales and brand equity, but bad architecture often leads to confusion and lost opportunity.
Read
B2B brand architecture: what to know as a CEO
What should a B2B CEO know about their own brand architecture? See full interview in CEOWORLD Magazine.
Read
Better brand architecture for b2b companies
Select your framework well—good architecture can grow sales and brand equity, but bad architecture often leads to confusion and lost opportunity.
Read
Brand Architecture Work Examples 
Building the business case for a masterbrand strategy
We helped the brand director of a global financial tech company justify and communicate the need for a masterbrand strategy to make their offerings easier to communicate and sell.
Read
Connecting the dots with brand architecture
While messaging a new health tech platform, we first clarified brand architecture—and everything else fell into place.
Read
Building the business case for a masterbrand strategy
We helped the brand director of a global financial tech company justify and communicate the need for a masterbrand strategy to make their offerings easier to communicate and sell.
Read
Connecting the dots with brand architecture
While messaging a new health tech platform, we first clarified brand architecture—and everything else fell into place.
Read