ABOUT YOU | ABOUT US
We worked for decades as agency executives and entrepreneurs. Then we saw an opportunity to rise above the agency model as strategy consultants, focused on helping tech and finance leaders with their most critical brand challenges.
Unencumbered by massive teams or overhead, our lean approach easily adapts to any situation.
Here’s what you can expect from Bluegreen:
We start fast.
Our vast experience and Quick Start process lets us ramp up quickly, keeping onboarding to a minimum.
We finish strong.
We deliver strategies, concepts, and writing in powerful ways you can use immediately.
We think with you.
We apply novel approaches to bring out your thinking, shape your vision, and make it tangible.
We’re focused.
We’re all about solving B2B brand challenges. We don’t crank out tactical work, and we’re not anyone’s AOR.
We’re educational.
We’re happy to share our tricks, tools and templates. Our background in teaching pays dividends.
We guarantee delight.
Ask us about this. And then let’s get started.
We created Bluegreen because we like working with great companies and love shaping great brands.
Partner & Consultant
Charlene Gervais
Charlene loves taking on complex challenges and industries, which is why she’s always favored the world of B2B. She’s worked on brands big and small, renown and obscure, as both an outside expert and internal executive. Her favorite thing to do is assembling the right team, and seeing the efficiency and quality work that springs forth. At Bluegreen, she acts in multiple roles that span management and strategy.
Charlene has founded and co-owned various businesses ranging from 10–350 employees. The ones in marketing and branding were big successes. The ones in catering and aviation—well, we’ll call those learning experiences.
Partner & Creative Strategist
Shachar Meron
Shachar specializes in bringing shape to abstract thinking, bridging the worlds of brand strategy and creative writing. He spent 15 years in branding and marketing—mostly at B2B agencies (including his own), working on 100+ brands with a focus on tech, financial, and communications. He now teaches advertising and branding at University of Illinois, while taking on consulting projects that challenge and excite him.
Shachar’s professional path includes time as a business owner, University lecturer and academic director, entrepreneur, association founder, published cartoonist, political consultant and chess champion.
We work best with B2B brand and marketing leaders whose ambition exceeds their bandwidth. Does this sound like you?