SERVICES
Rebranding happens for a million reasons and on multiple levels. When your brand isn’t reaching its potential, we help work through if and how to rebrand—including strategy and design, communications and implementation, internal and external.
Typically starts with a Brand Blueprint and ends with a brand you love.
If your brand needs a refresh or revolution, we can consult on key elements or lead a total transformation.
Research & Assessment
Customer & team interviews, brand checklist, market research
Brand Strategy Consulting
Architecture, positioning, persona, messaging, core values
Brand Identity & Naming
Naming, logo & visual design, tagline, brand guidelines
Marketing Material Development
Design & writing for items like website, templates, sales tools
Brand Launch & Communication Plans
Coordinate material conversions, marcom, training & more
Managing a corporate rebrand, part 1: risks and red flags
Most rebranding efforts fail, for a variety of reasons. In this part 1 of 2 on managing a corporate rebrand, we explore warning signs and pitfalls.
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Managing a corporate rebrand, part 2: success begins at home
A corporate rebrand is a high-stakes move. To come out on top, plan for a deep internal engagement well before your external launch.
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Company rebrand lights up a powerful valuation
After 50 years, Texas Fluorescents was overdue for a company rebrand. Bluegreen reinvented them as Saylite, setting them up for a powerful valuation.
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