SERVICES

Brand strategy consulting at any altitude.

Entering new territory or adapting to disruption? Need to get more customer-centric or launch the next big thing?

We help brand and marketing leaders develop strategies and make them accessible. With effective methods like our copilot model and Brand Blueprint, Bluegreen’s brand strategy consulting helps get your best thinking out and build alignment along the way.

DesignRush has recognized Bluegreen Branding as one of the Top 10 Chicago Branding Agencies.

Position your brand for success, from launching a new initiative or product, to rebranding or refreshing a company.

Let’s talk about your brand strategy >

Diagnostics & Insights
Customer research, brand audit, market analysis

Brand Strategy Development
Architecture, positioning, persona, core values (often packaged in a Brand Blueprint)

Brand Identity
Naming, logo & identity design, tagline, templates

Brand Messaging & Writing
Shaping your story for multiple audiences & media

Brand Launch & Communication Plan
For internal/external rollouts, with tactics & timing

Brand Management & Guidelines
Description explains what it is and benefits thereof

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We helped the brand director of a global financial tech company justify and communicate the need for a masterbrand strategy to make their offerings easier to communicate and sell.

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Product positioning and launch in fintech

Bluegreen shaped product positioning and helped launch TransUnion Digital Onboarding, a tech solution that helps customers open financial accounts more smoothly without sacrificing security.

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