ABOUT YOU | ABOUT US
We worked for decades as agency executives and entrepreneurs. Then we saw an opportunity to rise above the agency model as strategy consultants, focused on helping tech and finance leaders with their trickiest brand challenges.
Unencumbered by massive teams or overhead, our lean approach easily adapts to any situation.
Here’s what you can expect from Bluegreen:
We start fast.
Our vast experience and Quick Start process lets us ramp up quickly, keeping onboarding to a minimum.
We finish strong.
We deliver strategies, concepts, and writing in powerful ways you can use immediately.
We think with you.
We apply novel approaches to bring out your thinking, shape your vision, and make it tangible.
We’re focused.
We’re all about solving B2B brand challenges. We don’t crank out tactical work, and we’re not anyone’s AOR.
We’re educational.
We’re happy to share our tricks, tools and templates. Our background in teaching pays dividends.
We guarantee delight.
Ask us about this. And then let’s get started.
We created Bluegreen because we like working with great companies and love shaping great brands.
Partner & Consultant
Charlene Gervais
Charlene loves taking on complex challenges and industries, which is why she’s always favored the world of B2B. She’s worked on brands big and small, renown and obscure, as both an outside expert and internal executive. Her favorite thing to do is assembling the right team, and seeing the efficiency and quality work that springs forth. At Bluegreen, she acts in multiple roles that span management and strategy.
Charlene has founded and co-owned various businesses ranging from 10–350 employees. The ones in marketing and branding were big successes. The ones in catering and aviation—well, we’ll call those learning experiences.
CHARLENE IS PUBLISHED AND FEATURED IN:
CEOWORLD Magazine:
INTERVIEW: Brand architecture: What B2B CEOs need to know
What should a B2B chief executive know about their own brand architecture? This interview flags things to watch out for (especially for companies going through mergers and acquisitions).
ARTICLE: Rebranding for all the right reasons
Companies often spend considerable resources over many years building their corporate brands. So why would anyone risk all that on a rebrand?
ARTICLE: Why it pays to listen to B2B customers
Listen to your B2B customers and you’ll hear something amazing: the keys to your true competitive advantages.
ARTICLE: The missing link between your business and brand strategies
Missing link between business and brand strategy? Close the gap with a brand blueprint.
Partner & Creative Strategist
Shachar Meron
Shachar specializes in bringing shape to abstract thinking, bridging the worlds of brand strategy and creative writing. He has spent 20+ years in branding and marketing—mostly at B2B agencies (including his own), working on 100+ brands with a focus on tech, financial, and communications. He now teaches advertising and branding at University of Illinois, while taking on consulting projects that challenge and excite him.
Shachar’s professional path includes time as a business owner, University lecturer and academic director, entrepreneur, association founder, published cartoonist, political consultant and chess champion.
SHACHAR IS PUBLISHED AND FEATURED IN:
BrandingMag:
ARTICLE: Purpose: Heart of a Brand, Root of a Rebrand
An authentic purpose can make a brand more relevant to key audiences and more resilient in times of change.
ARTICLE: Brand Narratives: A Story of You and Them
By crafting a brand narrative that speaks to the experiences and desires of your audience, you can forge a deep and lasting connection.
ARTICLE: Why Accessibility Is the Key to Actionable Strategy
Companies put a lot of time and money, heart and soul into their brands. Yet most employees couldn’t tell you what their organization stands for or makes it different.
ARTICLE: The Business Case for Brand Investment
Build a business case for brand investment, because your brand is an asset, not an expense.
AMA BrandSmart Conference:
FEATURED SPEAKER: Brand Transformation: Singular Purpose, Infinite Adaptability
Together with longtime collaborator Rachel Klein (VP Global Brand at TransUnion), this presentation covered strategies, stories and tips on the topic of brand transformation and rebranding.
We work best with B2B brand and marketing leaders whose ambition exceeds their bandwidth. Does this sound like you?