Brand Identity & Naming

A sketchy guide to naming

by Shachar Meron

Have a naming project coming up? Follow this guide to naming, from strategy and creative exploration to final selection.

illustrated-guide-to-naming

Looking for a more detailed guide to naming? See a video walkthru and article on LinkedIn, or check out our full naming primer.


Brand Identity & Naming

by Shachar Meron

06.09.22

Love your brand

©2025 Bluegreen Branding, Inc

Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.

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