Voice-of-customer survey guide

Voice of Customer (VOC) research serves up insights you’ll find nowhere else. (See our article Find your special sauce with voice-of-customer research? for four reasons why to conduct VOC research, and three common methods.)

Yet companies who don't regularly interview customers often find it challenging and time consuming to know what to ask and how to phrase it. After speaking with countless b2b customers and employees over the years, we've found they often involve similar questions in a familiar flow.

So we put together a quick Voice of Customer Survey Guide: three pages of sample questions and boilerplate comments you can piece together for your next interview or survey:

(Since every engagement is unique, use this voice of customer survey guide as a starting point to build a foundation, then customize it to your own company and goals.)

And if you need more help with VOC research—either conducting it, or turning it into a meaningful strategy—feel free to reach out anytime!

Research

by Shachar Meron

07.05.20