Research

How voice-of-customer research pays for itself

by Charlene Gervais

Are you truly listening to your B2B customers, or just guessing at what they want? In Charlene's feature article published in CEOWORLD Magazine, you will discover the power of Voice of Customer (VOC) research, a deep qualitative methodology that can uncover your company's true competitive advantages, guide meaningful change, and even lead to surprising new sources of revenue. Find out how investing in VOC research can improve your brand strategy, messaging, and product offerings, and why listening directly to your customers is always worth the effort.

Read the full article in CEOWORLD Magazine for insights and more.

Research

by Charlene Gervais

01.10.23

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