SERVICES

Brand architecture and naming: getting your house in order.

Brand architecture lays out the relationship of your customer-facing brands. But after a growth spurt, new market entry, or rampant product development, things can get messy.

We help assess and organize your architecture and naming strategy, and roll it out in your market. So it’s easier for sales and marketing to communicate, and for customers find what they’re looking for.

Let’s define the framework for your offering, and develop clear rules for current and future use.

See architecture and naming examples >

Brand Architecture Definition

Naming Strategy & Exploration

Transition Planning

Guidelines

The name "Me, Myself & AI" is consistently being heralded as unique, catchy, and memorable. That’s been huge for us.
A. Ryder, MIT Sloan Management Review (re: podcast on AI)

Related Content

Crash course in naming

Got a naming project in your near future? This naming primer will help you a jump on the process.

A sketchy guide to naming

Have a naming project coming up? Follow this guide to naming, from strategy and creative exploration to final selection.

Podcast naming with intelligence

Bluegreen provided podcast naming services for a new series focused on artificial intelligence in global business for MIT Sloan Management Review.

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