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Effective branding begins with research: on your customers, company, competitors, and more. Here are a few tools and templates to start, especially on understanding your audience.
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Voice-of-customer research to guide repositioning

We captured voice-of-customer research to reposition a leading digital firm seeking to wind down web development to focus on custom software.

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Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.

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