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Brand architecture defines the relationship of a company's various brands. These tools will help you untangle any knots created by M&A, a growth spurt, or new market entry.
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Building the business case for a masterbrand strategy
We helped the brand director of a global financial tech company justify and communicate the need for a masterbrand strategy to make their offerings easier to communicate and sell.
Read More
Work
Connecting the dots with brand architecture
While messaging a new health tech platform, we first clarified brand architecture—and everything else fell into place.
Read More
Work
Building the business case for a masterbrand strategy
We helped the brand director of a global financial tech company justify and communicate the need for a masterbrand strategy to make their offerings easier to communicate and sell.
Read More
Work
Connecting the dots with brand architecture
While messaging a new health tech platform, we first clarified brand architecture—and everything else fell into place.
Read More