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Brand identity and naming is difficult, exciting, and worth doing right. Before diving into name exploration or logo design, these resources hit on some key questions and approaches.
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Podcast naming with intelligence
Bluegreen provided podcast naming services for a new series focused on artificial intelligence in global business for MIT Sloan Management Review.
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Work
New company name: an elevated approach
We guided a start-up in the cannabis market with a brand strategy workshop, then developed a new company name that also served its flagship product.
Read More
Work
Podcast naming with intelligence
Bluegreen provided podcast naming services for a new series focused on artificial intelligence in global business for MIT Sloan Management Review.
Read More
Work
New company name: an elevated approach
We guided a start-up in the cannabis market with a brand strategy workshop, then developed a new company name that also served its flagship product.
Read More