Brand Strategy

Brand purpose: where powerful brands are born

by Shachar Meron

Brand purpose
Purpose: Heart of a Brand, Root of a Rebrand (published in Brandingmag)

A strong brand purpose can make a brand more compelling to key audiences and more resilient to market disruption. But first it needs to be authentic and emotional. Think more of a song, less of a memo.

See my recent feature in Brandingmag for ways to make your purpose a powerful foundation for your brand – or guide for your rebrand.


Brand Strategy

by Shachar Meron

06.07.23

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