SERVICES

Brand strategy consulting at a higher level.

Entering new territory or adapting to disruption? Need to clear up your product portfolio or stake out a new position in your market?

We help brand and marketing leaders develop strategies and make them accessible. With effective methods like our Brand Blueprint, Bluegreen’s brand strategy consulting helps get your best thinking out and build alignment along the way.

Position your brand for success, from launching a new initiative or product, to rebranding or refreshing your company.

Let’s talk about your brand strategy >

Diagnostics & Insights
Customer research, brand audit, market analysis

Brand Strategy Development
Architecture, positioning, core values (often packaged in a Brand Blueprint)

Brand Identity
Naming, logo & identity design, tagline, templates

Brand Messaging & Writing
Shaping your story for multiple audiences & media

Brand Launch & Communication Plan
For internal/external rollouts, with tactics & timing

Brand Management & Guidelines
Established rules to build brand integrity through consistency

You’re pros at the top in your field…flexible in your approach but uncompromising in quality.
Jon Sayah, President of Saylite

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Brand Blueprint for health tech new product launch

Bluegreen shaped brand strategy, communications, and creative copy for AVIA Marketplace: a first-of-its-kind platform in health tech.

Building the business case for a masterbrand strategy

We helped the brand director of a global financial tech company justify and communicate the need for a masterbrand strategy to make their offerings easier to communicate and sell.

Product positioning and launch in fintech

Bluegreen shaped product positioning and helped launch TransUnion Digital Onboarding, a tech solution that helps customers open financial accounts more smoothly without sacrificing security.