SERVICES
Brand architecture lays out the relationship of your customer-facing brands. But after a growth spurt, new market entry, or rampant product development, things can get messy.
We help assess and organize your architecture and naming strategy, and roll it out in your market. So it’s easier for sales and marketing to communicate, and for customers find what they’re looking for.
Let’s define the framework for your offering, and develop clear rules for current and future use.
Brand Architecture Definition
Framework and taxonomy for company, LoBs, products, services, technologies
Naming Strategy and Exploration
Including cleanup and new name development
Transition Planning
How architecture changes in the short and long term
Guidelines for Usage and Evolution Over Time
Better brand architecture for b2b companies
Select your framework well—good architecture can grow sales and brand equity, but bad architecture often leads to confusion and lost opportunity.
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A sketchy guide to naming
Have a naming project coming up? Follow this guide to naming, from strategy and creative exploration to final selection.
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Connecting the dots with brand architecture
While messaging a new health tech platform, we first clarified brand architecture—and everything else fell into place.
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