Brand identity and naming: a few of our favorite things.

We’ve led dozens of naming and identity design initiatives over the years. They blend the best of both strategy and creative: starting with a strong foundation and focused direction, coming to life with expansive and diverse ideation, all packaged up as a powerful asset that connects with people on a whole new level.

Plus, they’re fun.

High risk, high reward: brand identity and naming is difficult, exciting, and worth doing right.

See naming examples and our process >

Naming Strategy & Architecture

Naming Exploration, Definition, Validation

Logo & Visual Identity Design

Design Templates & Brand Guidelines


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©2022 Bluegreen Branding, Inc

Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.