SERVICES
We’ve led dozens of naming and identity design initiatives over the years. They blend the best of both strategy and creative: starting with a strong foundation and focused direction, coming to life with expansive and diverse ideation, all packaged up as a powerful asset that connects with people on a whole new level.
Plus, they’re fun.
High risk, high reward: brand identity and naming is difficult, exciting, and worth doing right.
Naming Strategy & Architecture
Naming Exploration, Definition, Validation
Logo & Visual Identity Design
Design Templates & Brand Guidelines
Taglines
Crash course in naming
Got a naming project in your near future? This naming primer will help you a jump on the process.
Read More
A sketchy guide to naming
Have a naming project coming up? Follow this guide to naming, from strategy and creative exploration to final selection.
Read More
Podcast naming with intelligence
Bluegreen provided podcast naming services for a new series focused on artificial intelligence in global business for MIT Sloan Management Review.
Read More