Product Launch

Product positioning and launch in fintech

Bluegreen shaped product positioning and helped launch TransUnion’s approach to digital onboarding—a solution that helps customers open financial accounts safely and easily. Once messaging was set, we worked with global teams for a smooth trial rollout in India and the Philippines.

Project highlights:

Workshops for brand strategy and team alignment
Product positioning and messaging around a strong value prop
Creative execution of sales pres, video, and other launch materials
Collaborated with internal marcom team

Through a series of workshops, we aligned the team and positioned the product around a simple value proposition.

Crafting messaging while aligning teams

Positioning for the Digital Onboarding solution had a two-part challenge. First, we needed to get siloed execs on the same page. We were also looking for a key benefit in a haystack of technical specs. Through a series of workshops we rallied the team around a measurable value proposition. Then we built a flexible message map for different markets and media.

Targeted sales and marketing

Next, we helped to plan and execute creative tactics. We began by working with product and sales teams to build a scalable sales presentation. This presented product details in the context of customer needs, market trends and the broader company narrative.

We also created a product intro video, where we could explain abstract ideas with animation and storytelling. And we helped to adapt the new content for different touchpoints: bite-sized for product sell sheets, modular and interactive on the company website.

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©2023 Bluegreen Branding, Inc

Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.