Product positioning and launch in fintech
Bluegreen shaped product positioning and helped launch TransUnion’s approach to digital onboarding—a solution that helps customers open financial accounts safely and easily. Once messaging was set, we worked with global teams for a smooth trial rollout in India and the Philippines.
Through a series of workshops, we aligned the team and positioned the product around a simple value proposition.
Crafting messaging while aligning teams
Positioning for the Digital Onboarding solution had a two-part challenge. First, we needed to get siloed execs on the same page. We were also looking for a key benefit in a haystack of technical specs. Through a series of workshops we rallied the team around a measurable value proposition. Then we built a flexible message map for different markets and media.
Targeted sales and marketing
Next, we helped to plan and execute creative tactics. We began by working with product and sales teams to build a scalable sales presentation. This presented product details in the context of customer needs, market trends and the broader company narrative.
We also created a product intro video, where we could explain abstract ideas with animation and storytelling. And we helped to adapt the new content for different touchpoints: bite-sized for product sell sheets, modular and interactive on the company website.
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Product positioning, messaging, and writing services
Launching a product or business? These service are part of our core capabilities, with a focus on B2B tech and financial brands.