Brand Blueprint: your strategy, made accessible.

When you need to get everyone on the same page, the Brand Blueprint is an actionable doc that defines your brand strategy and articulates clear ways to express it.

For use by your in-house team and agency partners, it’s the perfect foundation from which to build your website, content strategy, and marketing materials.

The Brand Blueprint is your toolkit for building and maintaining your brand, marketing, and communications.

What’s in your Blueprint? >

Key Audience Insights
Understand your market and what motivates them

Brand Positioning
Find and own that thing that makes you special.

Messaging Strategy
Clarifies what and how to communicate.

Copy Deck
Real content you can use in sales and marketing.

Brand Architecture
Clarify how your family of brands fits together

Brand Guidelines
Maintain brand integrity through consistency in copy and design

Love your brand
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©2023 Bluegreen Branding, Inc

Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.

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