Brand Blueprint: your strategy, made accessible.
When you need to get everyone on the same page, the Brand Blueprint is an actionable doc that defines your brand strategy and articulates clear ways to express it.
For use by your in-house team and agency partners, it’s the perfect foundation from which to build your website, content strategy, and marketing materials.
The Brand Blueprint is your toolkit for building and maintaining your brand, marketing, and communications.
Key Audience Insights
Understand your market and what motivates them
Find and own that thing that makes you special.
Clarifies what and how to communicate.
Real content you can use in sales and marketing.
Clarify how your family of brands fits together
Maintain brand integrity through consistency in copy and design
This is...amazing! Concise. Great work! Definitely something we can go back to over and over in the creation of marketing.J. Diaz, Co-founder & President at True Liberty
DIY Brand Blueprint
This guide shows how to package up your brand strategy in way that is actionable and accessible to the people who use it.
Brand Blueprint for health tech new product launch
Bluegreen shaped brand strategy, communications, and creative copy for AVIA Marketplace: a first-of-its-kind platform in health tech.