Brand Strategy

Linking business and brand strategy

by Charlene Gervais

linking business and brand strategy

Check out my recent article in CEOWorld Magazine on the missing link between business and brand strategy, why it matters and how to handle it.

This piece draws the concerning connection between the high number of employees who don't understand their company's corporate strategy, and the low number of strategic initiatives that reach their goals. (Unfortunate, but not shocking.)

CEOWorld Magazine feature on connecting business and brand strategy
Check out the full article in CEOWorld Magazine.

I also suggest a way to fix that gap: by making your business strategy more accessible, using a tool like a brand blueprint. The article cover what a brand blueprint is, and how it helps with consumer insight, clarity on brand architecture, and finding your special sauce.

Your business and brand strategy should be inseparable, be sure to fix any of those missing links.

Brand Strategy

by Charlene Gervais


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Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.

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