Brand Strategy

Linking business and brand strategy

by Charlene Gervais

Check out my recent article in CEOWorld Magazine on the missing link between business and brand strategy, why it matters and how to handle it.

This piece draws the concerning connection between the high number of employees who don't understand their company's corporate strategy, and the low number of strategic initiatives that reach their goals. (Unfortunate, but not shocking.)

Check out the full article in CEOWorld Magazine.

I also suggest a way to fix that gap: by making your business strategy more accessible, using a tool like a brand blueprint. The article cover what a brand blueprint is, and how it helps with consumer insight, clarity on brand architecture, and finding your special sauce.

Your business and brand strategy should be inseparable, be sure to fix any of those missing links.

Brand Strategy

by Charlene Gervais

09.22.22

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