Naming
Podcast naming with intelligence
MIT Sloan Management Review is research-based media platform for industry executives published at MIT. We provided podcast naming services for their new series focused on artificial intelligence in global business. Then we wrote episode titles and descriptions for the first season.
Project highlights:
Podcast naming services for a new series on AI in business
Co-created strategic brief with client
Presented 5 podcast name options, with availability
Naming process: one week, start to finish
Also wrote podcast episode titles and descriptions
Inspired and efficient naming procss
Bluegreen quickly got up to speed on the goals and lingo. Then we clarified brand architecture and focused the naming strategy. After a broad exploration, we landed on five options that all checked the boxes and sparked ideas. After that, we shared them with pros and cons, creative potential and a first-round availability search for each.
Podcast naming that balances tech and humans
The clear favorite was Me, Myself, and AI. This name captured the interview style and friendly tone they wanted. It also keeping “AI” in the title for better SEO. (We also considered creative names like HALpass, after the rogue computer in A Space Odyssey; memorable, but wrong vibe.)
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