Brand Architecture / Business & Brand

B2B brand architecture: what to know as a CEO

by Charlene Gervais

b2b brand architecture

What should a B2B chief executive know about their own brand architecture? See Charlene's interview in CEOWORLD Magazine for things to watch out for (especially for companies going through mergers and acquisitions).

Focused on B2B brand architecture guidance for CEOs, the conversation covers:

  • Why brand architecture matters to business strategy
  • How to know if your brand architecture is working
  • Signs your architecture is broken, and ways to fix it
  • Architecture frameworks to consider, and how to choose
  • The CEO's role in activating brand architecture

Read the full interview in CEOWORLD Magazine for insights and more.

Brand Architecture / Business & Brand

by Charlene Gervais


Love your brand

©2024 Bluegreen Branding, Inc

Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.

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