DIY Brand Architecture

by Charlene Gervais
08.14.20

Brand architecture is a framework describing the relationship of a company's various corporate, product and service brands to one another. It can be surprisingly challenging to sort out—especially for a company that organically evolved its offering and now has a knot to untangle, or going through change events like a sudden growth spurt, new market entry or M&A.

For a quick start, see our insight on better brand architecture for B2B companies.

For step-by-step guidance and framework models, download our Brand Architecture Primer:

Our Brand Architecture Primer walks through three steps: 1) audit and assess, 2) choose a framework, and 3) transition and train.

And if you need more help, ask about our custom brand architecture workshops or just drop us a line!


by Charlene Gervais

08.14.20


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Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.