Brand Architecture

DIY Brand Architecture

by Charlene Gervais

Brand architecture is a framework describing the relationship of a company's various corporate, product and service brands to one another. It can be surprisingly challenging to sort out—especially for a company that organically evolved its offering and now has a knot to untangle, or going through change events like a sudden growth spurt, new market entry or M&A.

For a quick start, see our insight on better brand architecture for B2B companies.

For step-by-step guidance and framework models, download our Brand Architecture Primer:

Bluegreen-BrandArchitecturePrimer.pdfDownload
Our Brand Architecture Primer walks through three steps: 1) audit and assess, 2) choose a framework, and 3) transition and train.

And if you need more help, ask about our custom brand architecture workshops or just drop us a line!

Brand Architecture

by Charlene Gervais

08.14.20

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