Brand rollout checklists to help with launch planning

by Charlene Gervais

We love a good checklist! And we've launched dozens of new brands and rebrand rollouts. Every brand launch is unique, but there are some common areas to consider—so we've packaged up a few thought starters and brand rollout checklists here for you.

After all, a comprehensive launch plan can make the difference between strategically leveraging the launch... or merely communicating a brand change.

Download the PDF for three starter checklists:

Checklist #1: launch communications. Map messaging and tactics for different audiences over time.

Checklist #2: conversion & creation. A new brand or rebrand comes with converting materials, or building a comprehensive library from scratch.

Checklist #3: brand stewardship. Because brand consistency doesn't happen by accident.

This downloadable PDF contains checklists and thought starters for planning a brand rollout.

Ready to get started? Download the checklists here:

Need more help? Let us know if you'd like to discuss a custom brand strategy workshop or need a brand co-pilot to help guide your launch.

by Charlene Gervais


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©2023 Bluegreen Branding, Inc

Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.

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