Illustrating your ideas

by Shachar Meron

Coming up with original ideas is difficult enough. But getting them out of your head and into the world—well, that's a whole other challenge. How do you take something that's never been done and convey it to colleague, clients or vendors in a way they can understand, weigh in, collaborate?

If you're responsible for concepting the next campaign, brainstorming a trade show experience, shaping a sales program or exploring new product development—this video about illustrating your ideas can help you bring your own ideas to life:

A 15-minute primer on why and how to visually capture and share your concepts.
A little background and a couple strategic considerations about illustrating your ideas.
Some examples of idea illustration (tangible objects, environments, experiences, sequences and other creative concepts), plus a few tips on getting started.

Need more help? Feel free to contact us about illustrating your ideas —we do this all the time and love it.

by Shachar Meron


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Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.

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