Is that phrase taken? Ask TESS

by Shachar Meron

Ever get a great idea for a name or phrase, only to find out it's already taken? Everybody has. We're just in an industry where that comes up all the time.

If you find yourself needing to know if a company or product name is legally available, or a tagline (or other patented phrase), a great resource is the US Patent Trademark Office's electronic search system, or TESS.

Note that WARNING at the top: "even if you think the results are 'ok'..." That means you should consider this a first step.

Select the "Basic Word Mark Search" and type in the word or phrase you're searching, and away you go! You'll want to search both live and dead trademarks (meaning both active and expired); if something comes up (and it always does), there are lots of considerations around industry, geography, category, etc that go into these things. But it's a good start, and helps prevent a lot of heartbreak and/or legal fees.

(Note that legal is just one type of name availability; also consider who "owns" the word/phrase as a URL, or the first page of results on Google.)

Name availability questions just come with the territory of being in the ideas business. So if you've got any, ask away.

by Shachar Meron


Love your brand
Say Hello:

312  440  6905


Sign up to get Blueworthy, our bimonthly actionable insights on branding and marketing:

Thank you!

By signing up you are agreeing to our Privacy Policy.

By signing up you are agreeing to our Privacy Policy.

©2023 Bluegreen Branding, Inc

Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.