Brand narrative: where company mission meets customer journey

Your brand has a story—one that ideally lives in the hearts and minds of your customers and employees. By crafting a brand narrative that speaks to the experiences and desires of your audience, you can forge a deep and lasting connection.

So how do you balance talking about you vs them? Consider five reasons to make the customer the hero, and five situations to start with your Why. (And finally, how sometimes it's a false choice!)

Read the full article published in Brandingmag.

Brand Messaging

by Shachar Meron

02.28.23