DIY Brand Blueprint

Brand strategy is supposed to focus priorities and guide decisions. Yet it can often feel unclear or intangible to the people who need to understand and use it.

A Brand Blueprint is an actionable doc that defines your brand strategy and articulates ways to express it. In brand strategy consulting engagements (including rebranding), Bluegreen uses this framework to make strategy accessible to content creators and program leaders, sales and marketing teams, and external agencies and partners. It's also great for getting everyone on the same page, or even training new people on the team.

To see what goes into a Brand Blueprint and how to build one yourself, check out our DIY Guide:

Need more help? Let us know if you'd like to discuss a custom brand strategy workshop or need a partner to get hands on.

Rebranding

by Shachar Meron

05.26.21