DIY Brand Blueprint

by Shachar Meron

Brand strategy is supposed to focus priorities and guide decisions. Yet it can often feel unclear or intangible to the people who need to understand and use it.

A Brand Blueprint is an actionable doc that defines your brand strategy and articulates ways to express it. In brand strategy consulting engagements (including rebranding), Bluegreen uses this framework to make strategy accessible to content creators and program leaders, sales and marketing teams, and external agencies and partners. It's also great for getting everyone on the same page, or even training new people on the team.

To see what goes into a Brand Blueprint and how to build one yourself, check out our DIY Guide:

Need more help? Let us know if you'd like to discuss a custom brand strategy workshop or need a partner to get hands on.

by Shachar Meron


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©2023 Bluegreen Branding, Inc

Bluegreen provides brand strategy consulting for ambitious B2B brand marketing leaders, specializing in tech and finance. Together with our network of expert partners, we’re engaged for branding, rebranding, brand identity and naming, brand messaging and communications strategy, corporate narratives and writing, logo design, marketing plans and launch campaigns, sales tools and training, digital strategy and website design, creative ideation and thought leadership.

As serial entrepreneurs and senior execs, we love building excitement around worthy brands and teaching people new things.

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